Projects

❖ Carmageddon: Rogue Shift | 34BigThings

❖ Surfpunk | Double Stallion Games

❖ poncle | Vampire Crawlers: The Turbo Wildcard From Vampire Survivors

Responsibilities

• Designed and executed a Gameplay / Show-Don’t-Tell focused GTM Strategy from inception to launch alongside a scrappy yet small team of professionals, many of whom were professionally new to the video games industry.
• Guided colleagues who were new to the video game industry in best practices.
  • 1 direct report.
• Drove asset creation & direction of major GTM beats & Steam storefront, tuning & tweaking as feedback rolled in.
• Assembled Performance Reports on all major beats to measure holistically as well as each marketing vertical’s impact on Wishlists (Units Sold after Launch), consumer awareness and Sentiment.

Vendetta is an indie publishing-as-a-service company and a subsidiary of Infinitize — a boutique strategic digital media consultancy that helps brands leverage community engagement and content creation — with clients spanning the gaming, K-pop, anime, art, and cultural niches.

<aside> ⬅️ Go back Kyle ″wolf_hands″ Woodson

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